PSG Partners with Free for Exclusive Content and Fan Experiences

In recent months, Paris Saint-Germain (PSG) has actively sought out various partnerships to enhance its marketing strategy. Following the notable involvement of NBA superstar Kevin Durant and a now-defunct deal with Pernod Ricard, the club has continued to innovate. On Friday, PSG announced an exciting new collaboration with the Free television network, which will feature exclusive content centered around the iconic team.

PSG Expands Its Partnership Portfolio

Since being acquired by Qatari investors, PSG has made significant strides in elevating its brand globally. The past few months have been particularly pivotal, including Durant’s entry as a minority shareholder and plans for an on-site hotel at Parc des Princes. These developments underscore the club’s commitment to enhancing its presence and offerings.

New Collaboration with Free Television

On Friday, PSG officially unveiled its partnership with Free through a press release. The statement highlighted: “Paris Saint-Germain is proud to welcome Free as its new official partner. This partnership is grounded in shared values of excellence, performance, and innovation, bringing together two French brands dedicated to providing unique experiences for their communities. As a club of the new generation, Paris Saint-Germain places its supporters at the center of its initiatives, just as Free does with its subscribers.”

Exclusive Content on Free FOOT

As part of this collaboration, PSG confirmed that Free FOOT, the network’s dedicated sports platform, will host exclusive content related to the club. The announcement detailed: “Free will provide exclusive Paris Saint-Germain content on its Free FOOT platform, offering fans a unique immersion into the action. The modern and playful style of Free’s campaigns will seamlessly integrate with PSG’s activations, much to the delight of fans. Through this partnership, both Paris Saint-Germain and Free are committed to delivering unprecedented experiences and further strengthening the bond between the capital’s club and its loyal supporters.”