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PSG and Nike Extend Partnership Until 2037, Earning €100M Annually
PSG and Nike Extend Partnership Until 2037: A Lucrative Deal on the Horizon
Paris, June 2026 – Paris Saint-Germain (PSG) and Nike have announced the extension of their longstanding partnership until 2037. This new agreement comes six years before the current contract’s expiration, promising substantial financial benefits for the French club.
A Major Financial Boost
According to reports, this renewed deal will bring PSG nearly €100 million annually, positioning the club among the top earners globally from their kit supplier. This places PSG in an elite category alongside FC Barcelona, which has a similar lucrative arrangement with Nike extending to 2038, worth a staggering €1.7 billion.
A Historic Association
Nike has been associated with PSG since 1989 and has consistently emphasized the importance of maintaining this relationship. The club enjoys a unique advantage as the only football team to feature the Jordan brand, a collaboration that began in 2018, further enhancing the prestige and value of their partnership.
Enormous Commercial Revenue
This strategic partnership is a testament to PSG’s commitment to strengthening its global image and securing substantial commercial revenue. These funds are crucial for supporting the club’s athletic ambitions and maintaining its status as a powerhouse in European football.
