Pernod Ricard Bows to Pressure, Cancels PSG Partnership Decision

In a surprising turn of events, the city of Marseille appears to have emerged victorious. Under mounting pressure following the announcement of its partnership with Paris Saint-Germain (PSG), the Pernod Ricard group has officially decided to withdraw from the agreement. This decision was confirmed by the company’s CEO, Alexandre Ricard, on Thursday. However, some journalists speculate that the partnership could merely undergo adjustments, given the amicable relationship between the two entities.

Pernod Ricard bows to public sentiment

The Pernod Ricard brand has ultimately yielded to public sentiment. On Thursday, CEO Alexandre Ricard announced the company’s decision to step back from its collaboration with PSG. In a statement, Ricard explained the reasoning behind this move, which is expected to bring relief to the people of Marseille.

Alexandre Ricard addresses the controversy

In his statement, “I made this decision for the Group, listening to those who contribute to its success, including our employees in France, our clients, and our shareholders, foremost among them my family. For over 90 years, the story of Ricard has been intertwined with Marseille, the city that saw our birth, growth, and inspiration. This bond is stronger than anything. Therefore, this decision comes from the heart, and I am confident that those who worked on this project will understand my choice,” stated Alexandre Ricard.

Is it truly a withdrawal?

However, according to reports from France-Bleu Paris, it may be premature to label this as a definitive withdrawal, especially since both entities maintain a strong rapport despite the recent controversy. It is not out of the question that the partnership may be “restructured,” as suggested by journalist Bruno Salomon.