DAZN Faces Frustration Over Low Ligue 1 Viewership and Subscription Rates

DAZN’s challenges in France: low audience figures and piracy woes

Amidst mounting frustration, DAZN, the primary broadcaster of Ligue 1, is grappling with disappointing subscriber numbers in France. **The British group is reportedly considering its future in the French market** after failing to meet its subscription targets, much to the dismay of its top executive, Len Blavatnik.

Struggles with piracy and market realities

Despite being cautioned about the complexities of the French market, Blavatnik is notably displeased with DAZN’s performance. **The platform has attracted only 500,000 subscribers**, a figure far below expectations. Additionally, the persistent issue of piracy exacerbates the situation. **Illegal streaming, particularly through IPTV, remains rampant**, undermining efforts to curb the practice and educate French football fans on its repercussions.

Unmet expectations during key events

DAZN anticipated a surge in subscribers during the high-profile match between OM and PSG, aiming for an additional 900,000 viewers. However, **these expectations were not met**. The platform’s promotional efforts, including significant subscription discounts, failed to draw the anticipated crowd.

The looming question of DAZN’s commitment

As the successor to Amazon Prime in broadcasting the French championship, DAZN faces a critical decision. **The broadcaster is contractually obligated to stay for at least two years**, but given the current challenges, there’s speculation about a potential early withdrawal. This scenario mirrors the earlier exit of Mediapro, albeit under slightly better circumstances.

The coming months will be crucial for DAZN as it navigates these hurdles and decides on its future involvement in the French sports broadcasting landscape.